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Proposals must focus on achieving policy change that will lead to substantial reductions in tobacco use. Priority will be given to projects that lead to sustainable improvements in tobacco policies, in particular:
1. Tax and price measures, including anti-smuggling measures
2. Direct and indirect advertising bans and effective enforcement of bans, including promotion and sponsorship
3. Establishment of smoke-free workplaces and public places, and effective enforcement of smoke-free policies
4. Implementation of graphic warning labels on tobacco products
5. Other evidence-based regulatory/legislative initiatives